Our eyes like to see things in a structure. Graphic design balance is used in storytelling and advertising because it creates clear focal points throughout the image, allowing it to convey the message in the hierarchy.
With the help of balance in design, artists have the freedom to direct viewers’ eyes through composition and draw extra focus on areas of utmost importance.
When there is balance in designs, it is aesthetically appealing because of the rhythm it creates. In the absence of graphic design balance, the entire composition may look messy and confusing.
Having this balance does not mean that everything in the design has to be the same or symmetrical. Designers also use asymmetry, contrast, focal points, and dissonance ( the lack of harmony), to establish the right impact. The key is to understand the foundation of balance.